Matthew McConaughey Trademarks His Face, Voice, and Iconic Line to Block AI Misuse

Hollywood veteran actor Matthew McConaughey has chosen a unique way to protect his identity. We hear a lot about famous movie quotes, but Matthew has registered his voice and his face along with his famous catchphrase “Alright, Alright, Alright” from his movie “Dazed and Confused” released in 1993. The intention behind this is to ensure that no AI platform generates any material that is a copy of him or his work.

This is the first such incident in Hollywood where an actor has resorted to trademark laws to protect himself from theft in cyberspace. Deepfake videos have recently been made using ScarlettJohansson's voice and Taylor Swift's face, which have shocked the whole industry.

“Matthew’s lawyers state that while he has not had any such experiences yet, they have already begun working on a security perimeter for him in preparation for the future. They feel that consent and ownership should be at the forefront of this world of AI.”

Interestingly, Matthew isn't opposed to technology. He himself invested in an AI voice company called ElevenLabs, which created a digital version of his voice with his permission. He simply wants to convey the message that he alone has the right to his identity. Experts believe this move will not only protect his image but also secure future revenue streams through licensing.

Indeed, imitating someone exactly on the internet has become child's play. Recently, Disney and Universal have also filed lawsuits against AI companies for plagiarism. Elon Musk's platform X also faced considerable controversy over an offensive AI video of Taylor Swift. Matthew's decision shows that artists now have to be vigilant about protecting their digital identities along with their art.