RJ Nikhil Awarded as the Radio Jockey of the Year in Regional Languages
Jaipur, Rajasthan - RJ Nikhil of Radio City 91.1 FM has been honored with the prestigious ACEF RJ of the Year Gold award in the category of Radio Jockey of the Year for Regional Languages. Known for his wit, humor, and unique style of on-air presentation, RJ Nikhil has made significant contributions to the radio industry, particularly in promoting the Rajasthani language and music.
With over a decade of experience in the radio industry and more than five years with Radio City, RJ Nikhil has captivated audiences with his prime-time morning show from 7 AM to 11 AM in the capital city of Jaipur. He stands out as the only RJ in Rajasthan who wholeheartedly embraces the Rajasthani language and incorporates it into his show.
RJ Nikhil has created several intellectual properties (IPs) in Rajasthani, which have gained immense popularity on both radio and digital platforms. Some of his Rajasthani reels have garnered millions of views, and his IP "Panne Rajasthan Ke" explores the fascinating origins of famous Rajasthani idioms. This initiative not only entertains but also aims to popularize the Rajasthani language among the youth.
One of the highlights of RJ Nikhil's show is the segment "Masti Wali Call," a prank call segment conducted in the local language, making it highly relatable and engaging for the listeners. Additionally, he has fostered strong relationships with top artists and musicians in the Rajasthani language, who frequently feature on his show.
RJ Nikhil's approach to his show is rooted in ensuring that his listeners and the youth of Rajasthan take pride in their language and heritage. He initiated the campaign "Aapni Bhasha, Aapno Swag" (Our Language, Our Pride) on Radio City, which aimed to encourage regional pride and promote regional music from Rajasthan.
While the radio market in Rajasthan predominantly revolves around Hindi, RJ Nikhil has emerged as a pioneer by incorporating the local dialect, Rajasthani, into his on-air broadcasts and digital content. His efforts have been highly appreciated by listeners and have helped elevate the status of the Rajasthani language in the region.
RJ Nikhil's remarkable journey and exceptional contributions can be witnessed on his Instagram page, where he shares his digital content and IPs. The ACEF RJ of the Year Gold award is a testament to his dedication, creativity, and unwavering commitment to promoting regional languages and culture through the medium of radio.