YouTube's rules are going to be updated, making such videos may reduce earnings

YouTube is updating its monetization rules to become stricter on mass-produced content. The YouTube Partner Program (YPP), which manages the platform's monetization policies, consistently encourages creators to upload original and authentic content. With this update, the video streaming platform is enhancing its ability to identify mass-produced and repetitive videos so they can be checked, and their monetary rewards may be reduced. The new policy will take effect from July 15. YouTube has not specified what penalties will be applied to those who violate the rules.

On a support page, the Google-owned video platform announced its plan to revise its monetization policy to better identify and monitor 'mass-produced and repetitive content.' The company emphasized that it has always required creators to upload 'original' and 'authentic' videos.

YouTube's demand for original content is not new. In fact, it has consistently prioritized this requirement in its monetization policy, stating, 'If you are making money on YouTube, your content must be original and authentic.'

This requirement includes two rules that also clarify what the company considers as mass-produced and repetitive content. The first rule states that creators should not use someone else's content without modification, and if they do, they must alter it enough to make it their own.

The second rule addresses repetitive content, emphasizing that videos should aim to entertain or educate viewers, not just maximize views. This also covers clickbait videos, low-effort content, and templated videos.

YouTube mentioned that the updated policy will better reflect today's inauthentic content. This could include new trends and tactics used by creators to inflate views. Although not explicitly stated in the post, the revised guidelines might also cover AI-assisted videos, where creators use AI-generated voices to react to other videos.

Interestingly, the platform noted that creators will need to meet minimum eligibility criteria to monetize their videos. These include having 1,000 subscribers and 4,000 valid public watch hours in the past 12 months or 10 million valid public Shorts views within the last 90 days.