Bengaluru and Kanpur Fields Just Pulled Off India’s Most Unexpected Performance

BENGALURU & KANPUR — Two cities, hundreds of miles apart, delivered the same airborne surprise this week. As flights descended over both Bengaluru and Kanpur, passengers gazing out of their windows caught sight of something extraordinary: vast yellow-and-blue artworks blooming across farmland, perfectly spelling out Flipkart’s Big Billion Days. Not on concrete or rooftops—but on living soil.

What began as routine approaches to their airports suddenly became mid-air discoveries. The giant designs seemed to appear all at once, revealing themselves like secret signals only the sky could share. Phones came out in unison as travellers snapped photos and videos, their feeds soon flooded with captions of disbelief and delight.

By nightfall, clips from both cities had leapt from airplane aisles to the internet. Popular Instagram handles TheTatvaIndia and Trolls Official led the repost rush, amplifying the spectacle to audiences far beyond the flight paths. Comments ranged from “Peak Bengaluru energy” to “Kanpur catching the same vibe,” with social users debating whether it was marketing or art—or both.

Urban culture watchers are calling the project a standout example of bird-eye marketing, a bold act of OOH innovation that reimagines farmland as an open-air theatre. Instead of vying for space on crowded billboards, Flipkart turned cultivated earth in two different states into a canvas big enough to speak directly to the sky.

The result is a moment that feels as fleeting as it is unforgettable: ground-level masterpieces designed for travellers between the clouds and the city, proving that whether you land in Bengaluru or Kanpur, India can still surprise you—sometimes in acres, not pixels.