6 years of Reliance Jio: Data consumption increased 100 times after its arrival

6 years of Reliance Jio: Data consumption increased 100 times after its arrival, became the number one network with 41.30 million mobile users

Sep 5, 2022 - 07:40
6 years of Reliance Jio: Data consumption increased 100 times after its arrival

Today i.e. on September 5, it has been 6 years since Reliance Jio was launched. In these 6 years, the telecom industry has increased the average per capita data consumption by more than 100 times. According to TRAI, before the launch of Jio, every Indian customer used to use only 154 MB of data in a month. Now the data consumption figure has increased by 100 times to reach 15.8 GB per month per subscriber. On the other hand, Jio users use about 20 GB of data every month, which is more than this.
Mukesh Ambani has announced a 5G launch till Diwali. After the launch of 5G, there can be a huge jump in data consumption. The recently released Ericsson Mobility Report has estimated that after the introduction of 5G, data consumption will increase by more than 2 times in the next three years. Experts believe that due to the high performance and high speed of 5G technology, new industries will flourish which will attract a large number of users. Also, a sharp increase in the demand for videos is also possible. This will increase the demand for data even more.
Today Jio occupies 36% market share in India with 41.30 million mobiles and around 7 million Jio Fiber customers. Its share in terms of revenue is 40.3%. Thanks to Jio's indigenous 5G technology, the picture of what changes will or can come in the coming times are visible in the achievements of the company in the last 6 years.
Jio has made outgoing voice calls free of cost in this country which is paying huge bills for voice calling and that too across all networks, this was the first experience for the customers. With this, having a mobile is now easier than ever. Mobile bills have also come down. Jio's free outgoing calls put a lot of pressure on other operators and they also had to change their strategy and reduce their prices.
In 2012, while video conferencing with executives of Reliance Industries Limited, Mukesh Ambani began his talk with a warning – 'What has brought us here, will not take us to the future.' Mukesh was pointing toward oil. . They were concerned that in the era of renewable energy and rising global tensions, the petrochemical, and crude oil business might not make them the leaders of the future.
Talking to his friends, Mukesh Ambani had a plan in his mind. In fact, in 2011, Mukesh Ambani's daughter Isha came home on holiday. Isha was studying at Yale University. Isha complained about slow internet and this is where Jio started.

Muskan Kumawat Journalist & Writer