G Square Housing is riding the real estate wave in the country: Here is all you need to know

Post demonetisation and the Covid-19 pandemic, the real estate market took a beating. However, even in these testing times, G Square Housing has managed to retain the tag of South India’s most trusted real estate brand. We examine what they did

Jan 30, 2023 - 21:14
G Square Housing is riding the real estate wave in the country: Here is all you need to know
G Square Housing is riding the real estate wave in the country: Here is all you need to know

Who amongst us has not thought about building their dream house? But when we think about other factors like costs, availability and trust, we feel disheartened. We would rather dream than take action. If this resonates with you, then we have the perfect solution. With the help of South India’s largest and most reliable real estate brand “G Square Housing”, your dream home can finally become a reality.

G Square Housing has been in the real estate market for over a decade. During the course of their existence, they have served thousands of happy customers and have distributed over 1000 acres of quality land in South India. The company has an illustrious clientele that includes the CEAT group, Murugappa, JK Tyres, Larsen and Toubro and much more.

The real estate market has been going through a tough time for a while now. The first hit came in the form of demonetisation. The pandemic and the resulting lockdown also dealt a heavy blow on a market that was already struggling. Yet, even in these testing times, G Square Housing has managed to steadily expand their reach and remain largely unaffected.

We tried to find out how G Square Housing survived these testing times and these are the answers we found.


  1. It is all about the customer

A lot of companies claim to prioritise their customer’s need above all else. But few can walk the talk. G Square Housing is clearly an exception. The company prides itself on giving the ultimate customer experience. All the projects have been chosen after a lot of deliberation to ensure that the customer gets the right plot in the perfect location. In addition to location, the company also provides amenities that are hard to find in the price range. These amenities include pools, community centres, yoga and meditation halls, indoor and outdoor gyms etc.

Providing all these amenities and luxuries at such competitive prices has made G Square Housing a favourite in the eyes of the customers. It has also helped achieve goodwill and trust.


  1. Aiming at pan India growth

It is clear that G Square Housing wants to become a pan India real estate company. After achieving a high degree of success in Tamil Nadu and Karnataka, the company is now looking to make its mark in the state of Telangana. G Square Housing has already launched some very exciting projects in the city of Hyderabad.

What is further interesting to see is that the company is also targeting tier 2 and tier 3 cities. G Square Housing has already set up projects in the city of Coimbatore and Mysuru. One of the reasons for this expansion seems to be the development taking place in these cities. For instance, the development of the Western Ring Road has put Coimbatore on the map. Similarly, the development of the “Bengaluru-Mysuru” corridor has caused tremendous excitement amongst the residents of Karnataka. This is because residents will now be able to commute between Mysuru and Bengaluru nearly half the time. Considering the high levels of pollution and traffic problems in metropolitan cities like Bengaluru, we are not surprised that more people want to shift to tier 2 cities like Coimbatore and Mysuru.


  1. Innovation does not stop

G Square Housing is not afraid to do things that are outside the box. This is reflected in all their endeavours. Take for instance G Square Build Assist. This new service will help potential customers connect with a team of experts who will assist them in purchasing the right plot. Whether it is plot selection or getting the best returns, G Square Build Assist will be with you through thick and thin.

Their innovative attitude is also reflected in their CSR activities. G Square Housing has sponsored and awarded winners of the paralympic sports in order to bring more attention to the sport.




G Square Housing has been making huge inroads in the real estate market. The company has made it a mission to deliver the best quality housing projects to their customers. Their sustained efforts will surely help the company achieve new heights.


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