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Apple to Show More Ads on App Store Searches Starting 2026
Apple: Apple has previously avoided advertising, but starting in 2026, more ads will appear on the App Store. Under the new policy, the scope of app promotion in search results will expand, benefiting developers and generating new revenue for Apple.
Apple has always been famous for their clutter-free design interface, which is soon going to change. From 2026 onwards, every time you search for an application on App Store using your iPhone, you will notice more ads compared to the present time.
Apple is now utilizing advertising space that had previously been reserved for non-advertising purposes. This change could completely transform Apple's image, where it claimed to maintain a distance from advertising intrusion.
Apple's primary reason behind this major change is to increase its revenue. More than 800 million people visit the App Store every month, making it one of the most valuable digital spaces for advertising. Apple believes that search is the largest source of app downloads, so it wants to provide more space to developers. Ads will now appear not only at the top of search results, but also at the bottom and middle, giving companies more opportunities to expand their reach.
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Apple's new system will be auction-based, where Apple will decide where to display ads. Advertisers will be charged based on cost-per-tap and cost-per-install. Overall, Apple is now fully prepared to transform its ecosystem into a large ad network, which could lead to a deluge of ads on the App Store for iPhone users in the future.
