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CCPA Fines FirstCry ₹2 Lakh for Misleading Ads, Unfair Trade Practices
CCPA: The Central Consumer Protection Authority (CCPA) has imposed a fine of Rs 2 lakh on Digital Age Retail Private Limited (FirstCry) for misleading advertisements and unfair trade practices. Let's learn more about this.
The Central Consumer Protection Authority (CCPA) has fined Digital Age Retail Private Limited (FirstCry) Rs 2 lakh for false and misleading advertisements and unfair trade practices. This was announced in an official release made by the CCPA on Friday. A fine of Rs 2,00,000 has been levied on Digital Age Retail Private Limited (FirstCry) for false and misleading price presentation, the statement added.
This order has been issued under sections 10, 20, and 21 of the Consumer Protection Act, 2019. The CCPA ordered Digital Age Retail (FirstCry) to make false and misleading advertisements on its e-commerce portal (www.firstcry.com) and to practice unfair trade practices.
The authority directed the company to rectify this practice and ensure that both the original and discounted prices include all taxes. The company was also asked to clearly mention additional charges. This action was taken based on a consumer complaint that FirstCry displayed products with "MRP inclusive of all taxes."
