'JIYOON KAISE': A Cinematic Musical Odyssey Starring Raviraa Bhardwaj and Manish Gulati

Mumbai: Today marks the release of the highly anticipated song "Jiyoon Kaise," featuring the dynamic duo Manish Gulati and Raviraa Bhardwaj. This collaboration seamlessly blends the acting prowess of these two talented individuals in a unique fusion of music and cinema.

Manish Gulati, known for his compelling performance in the gripping Netflix web series "CAT," has solidified his status as a rising star in the industry. "Jiyoon Kaise" showcases a new facet of his talent.

Raviraa Bhardwaj, a prominent figure in the acting realm with previous lead roles in "Aisa Q" on Jio Cinema and the ZeeTV web show "Beta Humse Na Ho Paayega," brings a passion for storytelling. A scion of creativity, Raviraa brings a unique perspective to the screen, seamlessly merging emotion and intellect. Her venture into the world of music with "Jiyoon Kaise" reveals a multifaceted talent that transcends artistic boundaries.

Reflecting on the collaboration, Raviraa Bhardwaj shares, "Jiyoon Kaise was created because my father wrote the lyrics of the song for my beautiful mother. Manish and I decided to collaborate on this to honor my father's love for my mother. We wanted to shoot it like a film, a short film with a touch of Hollywood, so we experimented. 'Jiyoon Kaise' showcases the extreme journey of love, lust, and hate. We tried to portray all human emotions in one music video and make a story out of it."

Adding to this, Manish Gulati expresses, "Working on 'Jiyoon Kaise' was a thrilling experience. Collaborating with Raviraa on this project allowed us to explore the cinematic dimensions of storytelling within a music video. The fusion of lyrics and visuals creates a unique and captivating narrative that I believe the audience will truly appreciate."

"Jiyoon Kaise" is brought to life by singer Zaar (Arjun Khullar), with Dr. Ravindra Bhardwaj as the lyricist. Featuring Raviraa Bhardwaj and Manish Gulati, the production is handled by MG Productions, directed by Arzhel, and edited by Abhishek Singh Thakur. The immaculate DI is credited to Baas Studio (Sunil Singh). The song is produced by Dr. Ravindra Bhardwaj, Himanshu Sharma, Manish Gulati, Dr. Uma Bhardwaj, co-produced by Sushil Pandey (ZQE Pictures), Kishore Film Productions, and is out now on Zee Music Company.

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