Ambani buys 70s company Campa Cola; Pepsi preparing to compete with Coca-Cola

Reliance is about to enter the FMCG business. This was announced by Isha Ambani, director of Reliance Retail at the recent AGM. Under this plan, Mukesh Ambani acquired this brand in a deal with Delhi-based Pure Drink Group for about Rs 22 crore.
After Coca-Cola went out of India in 1977, Campa Cola, which filled its shortage, is now ready to hit the market again.
Campa Cola was launched in the 1970s by the same Pure Drinks group that introduced Coca-Cola to the Indian soft drink market in 1949. Reliance is preparing to launch it on Diwali.
Reliance is now going to enter the cola market with this deal. Its direct competition will be with Coca-Cola and PepsiCo. This can be beneficial for the customers. Reliance is preparing to launch Campa Cola in three flavours - Lemon, Orange and Cola.
After the arrival of Campa Cola in the market, the price war can start, in which customers can get to buy cold drinks at a lower rate.
In the first phase, Reliance will sell it in its retail stores, Jiomart and Kirana stores. Buying Campa is part of Reliance's strategy to enter the FMCG market. Which the company is going to start this year.
Reliance is now going to expand its network across the country. According to media reports, more than 1.5 million Kirana stores buy the product from Reliance's B2B network. The acquisition of the Campa brand is part of the strategy to grow the FMCG business.
After the end of the Emergency in 1977, when elections were held, the Janata Party government was formed. During this, George Fernandes was made the Minister of Information. Shortly thereafter, he was given charge of the Ministry of Industry. As soon as he took charge, George served notices to all foreign companies.
It was made mandatory for companies to comply with the FERA amendment in 1973. The rest of the companies agreed on this, but Coca-Cola got stuck. Coca-Cola's problem was related to its secret recipe. A secret sauce that was only 4% of the final product, but the famous taste of Coke stems from that.
Because of this, Coke wanted to keep it completely hidden. Coke thought it better to go out of India than to follow the new law. After the departure of Coca-Cola from India, Pure Drinks Group introduced Campa Cola and it was in the market due to a lack of foreign challenges.