Pantaloons introduces 'Pantaloons OnLoop,' a brand-new digitally enabled retail model

On Friday, the first Pantaloons OnLoop store in JP Nagar, Bengaluru, officially opened its doors. Pantaloons is the flagship department store company owned by Aditya Birla Fashion and Retail Ltd.

Pantaloons OnLoop is an immersive retailer that prioritises technology, catering to the younger, contemporary consumer who seeks excitement and pleasure in all they do.

Beyond just fashion, the 70,000-square-foot new store offers sensory experiences. Along with features like embroidered badges and personalised bag tags, the store boasts smart trial rooms, an endless aisle, and a personalisation zone equipped with heat transfer technology.

It carries over 50 fashion brands for clothing, accessories, luggage, watches, sunglasses, makeup, and more.

The store will carry unique Pantaloons brands, including Rangmanch, Akkriti, Indus Route, and others, in addition to well-known ethnic wear labels like Tasva and Jaypore. Classic sporting labels like Puma and Skechers are also available, along with Korean cosmetics companies Quench and GIVA. Additionally, the store is home to Bengaluru's first Coco Leni eyewear store.

Sangeeta Pendurkar, CEO of Pantaloons, Style Up, and Marigold Lane, commented on the introduction of the new idea, saying that Pantaloons has developed into a fashion playground for today's young, sophisticated consumer. Taking this a step further, I'm happy to present Pantaloons OnLoop as Gen Z's "go-to" place for anything related to fashion and lifestyle. Pantaloons OnLoop, which is envisioned as a theatre of fantasy, provides customers with an unmatched shopping experience.

ABFRL is a division of the Aditya Birla Group, a well-known Indian corporation. As of March 31, 2023, it had 10.8 million square feet of retail space and generated Rs. 12,418 crore in revenue, making it the first billion-dollar pure-play fashion powerhouse in India.