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No More Celebrity Deepfakes: OpenAI Introduces Opt-In Policy for Sora
OpenAI's Big Decision: OpenAI has banned the creation of deepfake videos of celebrities on its video generation app, Sora. This decision was taken after deepfake videos of some celebrities went viral recently.
OpenAI has altered its new AI video-making app, Sora, totally prohibiting the making of deepfake videos of celebrities. Since the Sora 2 model was rolled out last month, several users have started making fake videos with the faces and voices of celebrities using the application, which was controversial.
The problem gathered pace when Bryan Cranston, the renowned actor of web series Breaking Bad, came out in public with a complaint that certain users were using his voice and name without authorization. He lodged the complaint with SAG-AFTRA, the American media union representing more than 1.7 lakh artists.
Cranston issued a statement saying, "I am concerned about the security of not only my identity, but that of every artist. I am grateful to OpenAI for taking concrete steps in this direction and making their systems more secure."
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Not only living artists, but the families of deceased celebrities like Robin Williams and George Carlin have also complained to OpenAI. They say that the voices and faces of their loved ones are being used in OpenAI's Sora app without permission, which is unethical.
OpenAI issued a statement saying that the company is now adopting an "opt-in policy," meaning that a person's voice or face will only be used if they give their permission. The company also acknowledged that some "unintentional errors" had occurred and that security measures are now being strengthened.
The Sora app's Cameo feature allows users to create AI avatars of themselves and include them in videos. However, some users misused it to create deepfake videos of celebrities, forcing the company to limit this feature. The app is currently available only for iOS users. Support for Android users will be added soon.
This is not the first time OpenAI's Sora app has been embroiled in controversy. Earlier, OpenAI had to block offensive and racist content related to historical figures like Martin Luther King Jr. Now, the company has said that representatives of any public or historical figure can make a formal request to block the use of their identity.
