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Meta Taps Deepika Padukone’s Voice for Its AI Assistant, Expands to Ray-Ban Smart Glasses
AI Voice: After Deepika Padukone was chosen as the voice of Meta AI, AI voice technology is once again in the news. Prior to Deepika, many celebrities like Amitabh Bachchan, Morgan Freeman, John Cena, and Snoop Dogg have lent their voices to AI.
Recently, Bollywood star Deepika Padukone's voice was selected for Meta AI's voice assistant. The voice of the actress will also be heard in the AI assistant of the newly-launched Ray Ban Smart Glasses. Users across six countries, including India, will listen to Deepika's voice in English.
Deepika Padukone was the first Indian celebrity to provide her voice for Meta AI, but prior to this, a number of celebrities' voices have been utilized or mimicked for several AI voice platforms and digital assistants.
It should be mentioned here that Deepika is not the first Indian celebrity whose voice has been chosen for an AI assistant. Before Deepika, senior actor Amitabh Bachchan provided his voice for the Amazon Alexa voice assistant. Users could listen to stories, poems, or weather updates in his voice. However, his voice is no longer available on this device.
Morgan Freeman, known for his deep and captivating voice, is one of the most sought-after names in the world of AI voice cloning. His voice is often used as a phone assistant or podcast narrator. Veteran actress Judi Dench, who has proven her acting prowess in the James Bond film series, was also selected for Meta AI.
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American rapper Snoop Dogg also lent his voice to the AI platform Speechify. Former wrestler and actor John Cena's voice was chosen for the Meta AI chatbot.
The use of voice in AI isn't always consensual. There have been several cases where celebrities have protested against the cloning of their voices. In 2024, OpenAI used Hollywood actress Scarlett Johansson's voice for its chatbot. Johansson threatened legal action, accusing the company of copying her voice without consent, after which OpenAI removed the voice.
In 2024, singer Arijit Singh won a lawsuit against a company that used his voice for AI. The Bombay High Court considered his "personality rights" violated, setting an important legal precedent for the use of AI in India.
Broadcaster David Attenborough was deeply shocked when it was revealed that his voice had been cloned and used by fraudsters in biased news bulletins in the United States.
