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iQOO Partners with 'Playground' to Expand Reach to Gen-Z and Gaming Communities
iQOO, one of India's fastest growing smartphone brands known for its gaming phones, has come on board as a presenting sponsor for 'Playground', the world's first gaming entertainment show. Recognizing it as the next big thing in India's gaming ecosystem, iQOO is looking to target the Gen-Z and gaming audiences in the show's second season. A concept of Rusk Media,...
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iQOO, one of India's fastest growing smartphone brands known for its gaming phones, has come on board as a presenting sponsor for 'Playground', the world's first gaming entertainment show. Recognizing it as the next big thing in India's gaming ecosystem, iQOO is looking to target the Gen-Z and gaming audiences in the show's second season. A concept of Rusk Media, 'Playground 2' will have Amazon miniTV as its platform partner.
'Playground' is a unique championship in which teams of high-profile gamers battle it out for supremacy. The show is ideally positioned to be the category owner for the Gen-Z audience in India, while also presenting a strong platform for brands to tap the Gen-Z demographic. Among the partners in the previous edition of 'Playground' were MAAC, KFC, BBK, Dark Fantasy, Wings, and Lifelong. And besides iQOO, other brands with a focus on the Gen-Z market - like 'LG OLED' and 'MAAC' - are also collaborating with 'Playground' for its second edition.
