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Voltas Diversifies with Introduction of Water Heaters in India
The Water Heater segment in India is thriving, with an annual demand of approximately 5 million units. This category has consistently grown at a rate of 10-12% year-on-year, offering a selling window of almost 10 months annually.
Voltas, a prominent player in the home appliance industry and India's leading AC manufacturer, has made an exciting entry into the Water Heater market by unveiling their Voltas Water Heaters. This new product range is set to be available nationwide from October 2023, and it can also be purchased through online channels. This expansion demonstrates Voltas' commitment to becoming a comprehensive solution provider for all home appliances.
The Water Heater segment in India is thriving, with an annual demand of approximately 5 million units. This category has consistently grown at a rate of 10-12% year-on-year, offering a selling window of almost 10 months annually. Electrical stores have been the primary sales channel for water heaters, followed closely by white goods retail outlets, sanitary ware, and hardware stores. With the introduction of water heaters, Voltas aims to tap into the electrical channel and expand its sub-dealer network for the aftermarket business.
Key Features of Voltas Water Heaters:
- QUARTZLINE COATING: Utilizes Advanced Micro Technology for an ultra-strong, single-line welded tank.
- COPPER ELEMENT: Incorporates 100% copper for superior heating performance.
- TEMPERATURE CONTROLLER: Offers an adjustable knob for setting temperatures between 30°C to 75°C, ensuring power savings.
- POLYURETHANE INSULATION: Features high-density insulation for maximum energy efficiency.
- HIGH WORKING PRESSURE: Designed to withstand 8 bar pressure, ideal for high-rise buildings.
- FLEXIBLE HYDRANT: Equipped with a multi-function safety valve.
- PRE-CALIBRATED THERMOSTAT: Saves energy by providing accurate temperature readings.
The Voltas Water Heaters range comes with cutting-edge features that reflect the company's dedication to meeting the evolving needs of consumers. It includes both Instant and Storage water heaters with capacities of 10, 15, and 25 liters to cater to the diverse requirements of the Indian market. Whether it's instant hot water or storage for larger families, Voltas Water Heaters have the perfect solution. Notable features include the innovative Quartzline Technology, well-suited to Indian water conditions, and the use of 100% copper elements for faster and more efficient heating, enhancing safety with a multi-functional safety valve. Furthermore, the entire range of storage water heaters boasts a 6-level safety system tested and certified for IPX4 water splash safety, offering advanced protection for enhanced security and 100% copper for superior heating. These features, combined with a five-star rating, ensure that Voltas' Water Heaters offer the best value for customers.
