YouTube released such a feature that users got furious, ads will be shown only at the time of climax

YouTube has rolled out a feature that has made the users' fury reach the seventh heavens. YouTube has unveiled a new Artificial Intelligence (AI)-based feature for its advertisers, titled 'Peak Points'. It was unveiled during the company's Brandcast event in New York.

This Google-owned video platform announced that this feature, in collaboration with Gemini AI, detects the time of a video when the audience is most attentive and the ad would be displayed at the same time in order for both the reach and effectiveness of the ad can be maximized.

According to YouTube's blog post, this feature analyzes the video frame-by-frame and on the basis of the transcript. Its purpose is to identify the moment of excitement or emotional climax where the audience is paying the most attention. For example, in a demo video, Gemini chose the moment when a man is about to propose to his girlfriend and played the ad at that moment.

A large part of YouTube's revenue comes from advertisements. This feature is beneficial not only for the company but also for content creators, as they also get revenue from advertising. Already, YouTube is adopting the strategy of showing ads before the video starts, in the middle, and now while pausing the video.

While this feature can prove to be useful for advertisers, it can also spoil the experience of the audience. When the ad comes just before the most important moments of the video, that immersive experience can be broken. Currently, this feature has been started under the pilot program, and it will be launched in different regions throughout the year.