Actress Urvashi Rautela to feature in Longway Home Appliances ad campaign

Urvashi Rautela expressed her excitement about the partnership and revealed that she had recently shot a commercial for the brand's juicers, which she found to be handy and easy to use.

Feb 17, 2023 - 17:58
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Actress Urvashi Rautela to feature in Longway Home Appliances ad campaign
Actress Urvashi Rautela to feature in Longway Home Appliances ad campaign

Actress Urvashi Rautela has been signed on as the face of Longway Home Appliances. In her role, she will showcase the brand's LED TVs, juicers, mixers, grinders, and geysers, inspiring and enticing consumers to purchase these products.

Longway Home Appliances, with over 70 years of experience in the field of electric appliances, has built a loyal consumer base. With more than a million users and four-star ratings on most e-commerce platforms, their products are affordably priced and made with high-quality materials and technology to appeal to modern, tech-savvy consumers.

According to Deepak Garg, CMD of Longway, the company's strict quality control, attractive design, and competitive pricing have made their products some of the fastest-growing home appliances in India and worldwide.

Urvashi Rautela expressed her excitement about the partnership and revealed that she had recently shot a commercial for the brand's juicers, which she found to be handy and easy to use. She also highlighted that the brand's LED TVs and other products offer entertainment and comfort for everyone, not just women.

The ad campaign featuring Urvashi Rautela was directed by advertising guru Prabhakar Shukla, who has conceptualized and shot commercials for several FMCG brands, including those featuring Bollywood and TV personalities. Shukla has directed more than 600 commercials, featuring actors such as Hema Malini, Amisha Patel, and Dharmendra.

Bhavya Choudhary Bhavya Choudhary is a passionate writer. A lover of entertainment content and talent brought her in this field.