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Pro Kabaddi League: Sportasy signs multi-year deal with Tamil Thalaivas
October 1: In a big move to strengthen their foothold in the Fantasy Sports market, Sportasy – India’s one of the fastest-growing daily fantasy sports platforms, has signed a multi-year deal with Tamil Thalaivas in the Pro Kabaddi League – India’s second most watched sporting event. Earlier this year, Sportasy signed a deal with five […]
October 1: In a big move to strengthen their foothold in the Fantasy Sports market, Sportasy – India’s one of the fastest-growing daily fantasy sports platforms, has signed a multi-year deal with Tamil Thalaivas in the Pro Kabaddi League – India’s second most watched sporting event.
Earlier this year, Sportasy signed a deal with five teams in India’s second-largest cricket league – Tamil Nadu Premier League. The company had roped in Indian cricketer Shivam Dube as their brand ambassador. After Cricket, Sportasy has ventured into the sport of Kabaddi with the Pro Kabaddi League with this multi-year deal with Tamil Thalaivas. The team roped in the famed raider Pawan Sehrawat this year and is looking to turn around the team’s fortune this season.
The Founder and CEO of Sportasy, Sabarish Rajendharan, said, “We are creating a sports fantasy platform that has something to offer for every sports fan out there, not just Cricket fans. This deal is a step towards it. We are pleased to be a part of Tamil Thalaivas and become a part of the Pro Kabaddi League. We are sure the Kabaddi fans will be equally excited about this.”
Season 9 of Pro Kabaddi League saw record-breaking auctions. The league has transformed the sport of Kabaddi with revolutionised innovations and support from the Amateur Kabaddi Federation of India (AKFI), backed by participating members of the International Kabaddi Federation (IKF). The league has succeeded in promoting and elevating the sport of Kabaddi in India and the world.
