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Beauty Trends Shift: ‘Hand Shaming’ Sparks Billion-Rupee Skincare Market
A new beauty trend is shifting focus from the face to hands, with “hand shaming” driving demand for premium skincare and cosmetic treatments. Concerns over aging signs like wrinkles and visible veins have fueled a rapidly growing global handcare market. Experts remain divided, attributing this rise to both post-pandemic skin awareness and marketing tactics that amplify aging fears, despite aging being a natural process.
It is often stated that old age leaves a mark on the face; however, today, the sign of aging is found in the hands. The standards of beauty change with time, and while before only having a glowing face was enough, now even spotless hands are part of the requirement list. It is time to examine the effect of hand-shaming fears on the billion-dollar business industry.
In recent years, foreign media and social networking sites have started focusing on the hands of celebrities, finding fault with each wrinkle and vein. In cases where a celebrity has a perfectly smooth face but aging hands due to visible veins or skin sagging, this is considered “old lady hands.”
This comparison has instilled an unseen fear in women. Experts believe that the visible age difference between the face and hands is becoming increasingly concerning, leading people to resort to cosmetic solutions.
