IIFA Returns to YAS Island, Abu Dhabi, for the Biggest Bollywood Extravaganza

May 26, 2023 - 11:25
IIFA Returns to YAS Island, Abu Dhabi, for the Biggest Bollywood Extravaganza
IIFA Returns to Yas Island, Abu Dhabi, for the Biggest Bollywood Extravaganza

Abu Dhabi: The 23rd edition of the International Indian Film Academy and Awards (IIFA) commenced today with great enthusiasm. After the immense success of IIFA 2022, the much-anticipated 2023 Sobha IIFA Weekend and NEXA IIFA Awards have made a comeback on popular demand, set to take place on Yas Island, Abu Dhabi. The event is presented by Sobha Realty as the title sponsor of the SOBHA IIFA Weekend, while NEXA continues its seventh consecutive year as the title sponsor of the NEXA IIFA Awards. The KUBER Group is co-powering the spectacular IIFA celebrations. This grand celebration of Indian Cinema promises to enthrall fans with a two-day extravaganza on May 26th and 27th, 2023.

The event will be held at the Etihad Arena, the largest state-of-the-art indoor entertainment venue in the Middle East, located on Yas Bay Waterfront. Yas Island is a rapidly growing leisure and entertainment destination, renowned for its golden shores. It offers a wide range of thrilling adventures, including globally acclaimed theme parks, exhilarating motorsports, an award-winning golf venue, and top-notch hospitality services. With its unmatched attractions such as award-winning theme parks, CLYMB™ Abu Dhabi, the capital's largest mall, numerous dining options, picturesque beaches, and luxurious hospitality accommodations, Yas Island is a destination like no other.

At the press conference held at W Hotel - Yas Island, Abu Dhabi, this year's hosts Abhishek Bachchan, Vicky Kaushal, Farah Khan, and Rajkummar Rao, along with prominent performers Salman Khan, Rakul Preet Singh, Nora Fatehi, Jacqueline Fernandez, Amit Trivedi, Badshah, Nucleya, Sunidhi Chauhan, and Iulia Vantur, addressed the media. The conference was attended by esteemed personalities including PNC Menon, Taghrid Al Saeed, Executive Director of Group Communications and Destination Marketing at Miral, Hans Fraikin - Film and Television Commissioner, and Sandeep Walia.

Sobha Realty takes pride in presenting the star-studded IIFA Weekend as the Title Sponsor of the SOBHA IIFA Weekend, SOBHA IIFA Rocks 2023, and Co-Presenter of the NEXA IIFA Awards, while the celebrations are co-powered by the KUBER Group. Ravi Menon, Co-chairman of Sobha Realty, expressed his delight in being the title sponsor and emphasized the event's significance in recognizing and celebrating the allure of Indian cinema on a global platform.

NEXA from Maruti Suzuki India Limited, the Title Sponsor of the NEXA IIFA Awards for the seventh year, remains committed to IIFA and is excited to celebrate the best in cinema arts, offering aspirational and entertaining content. Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, shared his enthusiasm for the partnership, highlighting their mutual vision of creating unique and inspiring global experiences.

Vinit Mallu, Managing Director of Kuber Group, expressed their inspiring mission of celebrating the fusion of cultural excellence and authentic flavors through their collaboration with IIFA. Their cooperation aims to showcase the harmonious fusion of art, culture, and gastronomic pleasures, providing audiences with truly unique experiences that promote cultural awareness and the beauty of Indian cinema.

Ease My Trip, one of India's leading online travel aggregators, joins as the official travel partner, while other partners include Yas Island, Abu Dhabi - Country of Host, W Abu Dhabi.

Also Read: IIFA 2023 to Host Masterclasses with Kabir Khan, Omung Kumar, and Nabila

Junja Choudhary He is an Editor in Chief, News Personality and Factchecker. 7 Years experience in Print and Digital Journalism.