What Is OTT? When Did It Start? Why Is It Mentioned When It Comes To Web Series, Know Everything

OTT. What village, what city, what child, what old age... In two years, 'OTT' platforms have taken that place in people's lives that now you get up, whenever you want, just pick up your phone and do the series according to your mind. , start watching shows and movies. OTT has made a way of providing entertainment to people so easy that now there is silence in theatres.

Alam is that people no longer want to go to theaters to watch the film, but they wait that 'man will see when it comes on any OTT platform'. Because of this, the films of many big stars have been badly beaten on the big screen and it is as if the band has played at the box office. But now the question arises that the word OTT which has dissolved like water in everyday life of people, what is? And how does this business happen? So let us tell you in easy language today what is this OTT ball.

What is OTT?
First of all, let us tell you that the full form of OTT is 'Over-the-Top', a platform that lets you watch all kinds of movies, series, and shows on your phone with the help of some other platforms. provides. From romantic, thriller, and action, you get all kinds of content on different OTT platforms. There are some OTT platforms on which you have to pay to watch the content, then there are somewhere you get the content for free. Yes, but to watch anything on the OTT platform, it is necessary to have an internet facility on your phone.

Where did it start...when did you come to India?

The OTT platform was first started in America. Gradually it took hold in India and now it has become a part of people's life. The OTT platform was started in India in the year 2008 and the credit goes to Reliance Entertainment. The first OTT platform Bigflix was launched in India, which was launched by Reliance Entertainment. After that, in the year 2010, Digivive launched an OTT mobile app named NEXG TV, in which TV could be seen along with a video on demand. Now many types of OTT platforms have been launched in India like Netflix, Voot, Disney Plus Hotstar, Zee5, Amazon Prime Video, Alt Balaji, etc.

How would business happen on OTT...?

Now you must be thinking that ticket money goes to the cinema halls, money is given by the production house to release the movies, and much more… but how is the business of OTT platforms? So let us also tell you this. The OTT platform works in three ways. TVOD i.e. Transactional Video On Demand, SVOD i.e. Subscription Video On Demand, and AVOD Advertising Video On Demand.

TVOD means when a user downloads something from a platform, he has to pay for it. Every time you download, you have to pay money, that is, a transaction takes place. Then comes SVOD, in which the user pays once for a month or a few days (according to the plan) and watches his favorite content for a month. AVOD, in this the user does not have to pay any charge, but while watching the content, many times aids come in between which you are not able to skip. OTT platforms are also paid for these aids. OTT platforms earn a lot through these advertisements. So this is how OTT platforms earn their money.