It's Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali

With a focus on making outdoor advertising measurable, accountable, and engaging, It's Spotlight brings a fresh perspective to the space. Its smart display offers brands a more effective way to connect with audiences, enabling real-time content updates, location-based relevance, and actionable engagement via QR codes.

Virkaran and Deepinder pictured holding the "It's Spotlight" signage

Virkaran Singh, Director,It's Spotlight, said, "Taking over the screens at CP67 marks a key step in redefining brand engagement in public spaces. With real-time analytics and QR tracking, we ensure full transparency and accountability, setting a new DOOH benchmark at high-footfall locations."

It's Spotlights AI-powered digital screens will give brands a new way to reach shoppers. Passersby can interact with displays through QR codes to explore offers, learn more about featured products, or redeem experiences, bringing a new level of convenience and immediacy to outdoor advertising.

Following its CP.67 debut, It's Spotlight will roll out additional data-driven billboards across premier retail and transit hubs by Q3 2025.