MINI India Signs Kareena Kapoor Khan for Countryman C Campaign

Kareena Kapoor Khan has a new gig, and it's not a film set. The actor has been brought on by MINI as the face of its Countryman C, with the brand welcoming her into what it calls its "Inner Circle" through a social media announcement this week.

The pairing isn't subtle about what it's going for. MINI's post leaned on the idea of two strong personalities sharing a frame — "what happens when two icons with a bold personality share one frame? The real fun begins," the brand wrote, before getting into specifics about the car itself. 

In the same post, MINI called the Countryman C its biggest SUV yet, pitching it on space and what it described as "unmistakable MINI attitude." The line "a partnership built on individuality" did a lot of the heavy lifting in tying the actor's public image to the car's positioning.

The campaign photos that came with the announcement show Kapoor Khan next to a green Countryman C, dressed head-to-toe in monochrome — a deliberately clean, premium look that matches the tone the brand has been going for.