FMCG companies have expectations from rural areas, revenue growth may be 7-9% in the financial year

Crisil Ratings Director Rabindra Verma says that revenue growth may vary depending on the product category and companies. Due to improvement in rural demand, the revenue of the Food and Beverages (F&B) category may grow by 8-9 percent in the current financial year. Similarly, the revenue of the personal care category may increase by 6-7 percent.

Muskan Kumawat
Muskan Kumawat Verified Local Voice • 13 Apr, 2026Journalist
July 6, 2024 • 9:58 PM  0
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FMCG companies have expectations from rural areas, revenue growth may be 7-9% in the financial year
“FMCG companies have expectations from rural areas, revenue growth may be 7-9% in the financial year”
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6 Jul 2024
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FMCG companies have expectations from rural areas, revenue growth may be 7-9% in the financial year

Rating agency Crisil Ratings's report on Saturday said the revenue of FMCG may grow by 7-9 percent during the current financial year 2024-25. The improvement in demand from rural areas and stable demand from urban areas will help improve the revenue, the agency said. Revenue for the FMCG sector is likely to grow by 5-7 percent in FY24.

Revenue growth may be variation across product categories and companies," says Rabindra Verma, Director, Crisil Ratings. "Improvement in rural demand will see F&B category revenues rise 8-9% this fiscal year. In the personal care category, revenue will grow by 6-7%, while for the home care segment it will be about 8-9%.".

A report by ICICI Lombard General Insurance earlier estimated that the FMCG sector's growth could be 7-9 percent in the year 2024. It said, "Due to strong government policies, consumption is increasing and employment opportunities are being created." However, the report has expressed concern that FMCG may face inflationary pressure.

Muskan Kumawat

Muskan Kumawat Verified Local Voice • 13 Apr, 2026Journalist

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