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India’s E-Commerce Shift: Small Brands Embrace D2C Model With Shiprocket Support
Shiprocket: Platforms like Shiprocket are providing a strong digital and logistics foundation for small-town MSMEs. This is enabling these MSMEs to rapidly adopt the direct-to-consumer model and achieve national success.
India’s e-commerce industry is witnessing rapid changes. Not only are large metros and marketplaces contributing, but small and medium brands operating out of smaller metros such as Surat, Lucknow, Kochi, and Raipur are contributing to the country’s e-commerce landscape too. These brands are increasingly leveraging the D2C or Direct to Consumer business model, which involves selling their products directly to consumers over the internet.
Shiprocket is one of the biggest reasons behind this shift. This platform provides end-to-end e-commerce solutions for MSMEs (small and medium enterprises), offering services such as shipping, fulfillment, checkout, and post-order management all on one platform.
According to recent industry studies, small and medium-sized enterprises are already contributing significantly to the country's economy and their share of online retail growth is expected to increase further in the future. The D2C segment, in particular, is growing faster than traditional marketplaces, with non-metro cities contributing significantly.
