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Zomato Tests ‘VIP Mode’ at ₹50, Swiggy Ups Charges Again; New Player Ownly Offers 15% Cheaper Food
Swiggy and Zomato increased their platform fees on Wednesday. Now Zomato will charge Rs 12 per order, and Swiggy will charge Rs 15 as a platform fee. This step has been taken in view of the increasing orders before the festivals. Meanwhile, Zomato is testing a new 'VIP Mode'. In this mode, customers will get special services atan additional cost.
On Wednesday, Swiggy and Zomato increased the platform fees on food delivery orders. These extra charges are raised on every order in addition to delivery fees, restaurant charges, and GST. This increase has been made in view of the possible increase in food delivery orders before the festivals. Meanwhile, Zomato, owned by Eternal, is reportedly testing a new 'VIP Mode', in which fast delivery and special services will be available at extra cost.
According to a report by Gadgets 360, Zomato has increased its platform fee by Rs 2, and now every order will be charged Rs 12. Similarly, Swiggy has also increased its fee to Rs 15, which was earlier Rs 12.
Although this increase may seem minor to the customers, it can prove to be a big earning for the company. According to a report by Moneycontrol, Zomato processes around 2.3 to 2.5 million orders daily, while Swiggy also has around 2 million orders daily. According to these figures, both companies are earning around Rs 3 crore daily from platform fees alone.
