DD Kisan channel will be relaunched with AI Anchor, services will start from this day

Artificial intelligence anchor that can continuously read the news 24 hours a day. For the benefit of farmers nationwide, these anchors will deliver up-to-date information on government initiatives, mandi prices, weather alerts, and agricultural research.

They can communicate in fifty different Indian and foreign languages, which is a highlight.

From Kashmir to Kanyakumari and from Gujarat to Arunachal, these AI anchors will broadcast important agriculture-related information in regional languages, the ministry statement said.

First launched in 2015, DD Kisan was India's first government TV channel dedicated entirely to farmers, aiming to educate rural areas about balanced crop farming, livestock rearing, and holistic village development.

The use of AI anchors is an innovative step for the government broadcasting network. While critics question AI's ability to replicate human emotions important for mass communication, the technology's multilingual capabilities and nonstop availability could be beneficial.

User acceptance and viewer engagement metrics on and after May 26 will determine whether Doordarshan's AI experiment is successful or not.