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Dive into the Future of Music Experiences
The Metaverse already has nearly everything the real world has – gaming, retail, shopping, land, and of course MUSIC. While the technology is still in its relative infancy, there are already some established platforms that are hosting music events in the Metaverse, creating an increasingly attractive option for artists who are looking for unconventional ways [...]
The Metaverse already has nearly everything the real world has – gaming, retail, shopping, land, and of course MUSIC. While the technology is still in its relative infancy, there are already some established platforms that are hosting music events in the Metaverse, creating an increasingly attractive option for artists who are looking for unconventional ways to connect with their audience.
It started with online gaming giant Fortnite and was carried forward by platforms such as Roblox & Meta, integrating music performances into their social / gaming ecosystem. With the advent of web3 & tokenization, crypto-centric platforms such as Decentraland & Sandbox have started hosting concerts in their virtual worlds as value adds.
Closer to home, Mumbai-based Metastar Media Pvt Ltd partnered with NY-based immersive event & gaming platform Spatial.io to launch their metaverse venue Aurionsphere and has been hosting weekly concerts showcasing exciting emerging talent from the electronica music scene in India.
“Introducing new tech & experiences and building a community around it requires patience and sustained effort. It doesn’t happen with one-off events. While we aren’t the first company in India to do a show in the metaverse, we definitely are the first to make a longer-term commitment to push the envelope and develop this space for the music industry. And we are learning as we build”says Shatadru Sarkar, Co-Founder of Metastar Media.
