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New Apple Store in Noida to Offer Free ‘Today at Apple’ Sessions, Genius Bar Support
Apple is opening a new retail store in Noida next month. This will be Apple's second store in Delhi-NCR, following Apple Saket. Here, people will be able to purchase the latest Apple products and participate in free sessions like 'Today at Apple,' along with features like a Genius Bar and video call shopping.
Apple is opening a new retail store in India next month, it announced last Friday. The new Apple Store, located in Noida, will officially open at 1 p.m. on December 11th. The Apple Store in Noida is expected to be the tech giant's second outlet in Delhi-NCR after Apple Saket, which opened its doors in 2023. A report added that Apple has plans to expand into Mumbai and may also announce its second outlet next year.
The new store, to be named Apple Noida, will be in DLF Mall of India, Sector 18, Noida. The company showcased the barricades for the store on Friday with a vibrant feather pattern designed according to the peacock, the national bird of India.
This is the third Apple Store in India to adopt a peacock-inspired launch campaign. Similar campaigns were previously seen at Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune in September.
Like other official Apple Stores in India, customers at Apple Noida will be able to purchase iPhones, iPads, Macs, and other Apple products. The product lineup will include the company's latest iPhone 17 series, Apple Watch Series 11, AirPods Pro (3rd generation), and new iPad, iMac, and MacBook devices.
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The tech giant will host free 'Today at Apple' sessions at Apple Creatives retail stores to educate customers on various topics, including art, coding, music, and photography, all free of charge.
Apple Noida is also expected to feature a Genius Bar. Customers will be able to schedule appointments to update their devices and have them repaired by Apple-certified technicians using genuine Apple parts and other accessories.
Finally, Apple will also offer a 'Shop with a Specialist over Video' service. This allows customers to connect with an expert Apple specialist over video calls, receive personalized shopping recommendations, and compare different product models, view available purchasing options, and learn more about Apple devices.
In addition to Apple Noida, the iPhone maker plans to expand in Mumbai as part of an aggressive strategy to expand its retail presence in the country. According to a Moneycontrol report, Apple will open a new store in Mumbai next year. Deirdre O'Brien, Apple's senior vice president of retail and people, reportedly confirmed this in a conversation with the publication. The new store is expected to be Apple's second in the state, following Apple BKC.
