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Kenny Delights Shakes Up the Energy Drink Market with Sunny Leone and MADMAX Launch
Kenny Delights, a Jaipur-based company known for its range of superfoods and health products, has announced its entry into the energy drink market with the launch of MADMAX.
Kenny Delights, a Jaipur-based company known for its range of superfoods and health products, has announced its entry into the energy drink market with the launch of MADMAX. As part of its marketing strategy, the company has appointed Bollywood actress Sunny Leone as the brand ambassador for the new product.
Founded by entrepreneur Megha Jain, Kenny Delights has primarily operated in the health food segment, offering nuts, seeds, and other superfoods. The introduction of MADMAX marks the company's diversification into the increasingly competitive energy drink market, targeting consumers looking for quick energy solutions.
The official campaign began with the filming of a television commercial at Mad Island in Mumbai, featuring Sunny Leone. The advertisement was directed by Soham Thakkar and Nirvi Jain from ARtmeTech. Marketing and public relations activities are being handled by Drive Digital, a Jaipur-based agency led by Prakash Mishra.
