Introducing Lux Solar, the Company Fighting Dangerous Driving

However, one company is aiming to make road messages impossible to miss and ignore for any driver that comes upon them. Enter Lux Solar, a company making major noise in the traffic engineering world.

Oct 16, 2023 - 23:16
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Introducing Lux Solar, the Company Fighting Dangerous Driving
Introducing Lux Solar, the Company Fighting Dangerous Driving

Above all else, safety should be the No. 1 priority for all drivers on the roadway, but that’s far from reality for many. In actuality, a large fraction of drivers are focused on reaching their destination in the least amount of time possible. Often, with unclear road signs and fading lines on the pavement, that task becomes inherently dangerous for those cars and the ones around it too.

However, one company is aiming to make road messages impossible to miss and ignore for any driver that comes upon them. Enter Lux Solar, a company making major noise in the traffic engineering world. Lux Solar’s in-road lights are completely powered by the sun’s rays and deliver simple but effective messages. While so many other solutions often offer confusing or non-obvious messages, Lux Solar’s products provide clear direction for exactly what a driver needs to do. 

The simplicity of its products is very important to the team at Lux Solar, who aims to eliminate the delivery of complex messages to the increasingly distracted average driver. Many different factors make people complacent or lose focus of what’s truly important when it comes to traversing the roadway: safety. Whether people are on their phones, experiencing road rage or otherwise, there are a myriad of different ways vehicle operators can become easily distracted. 

Of the major causes for crashes, cognitive dissociation rises to the top. A number of studies have shown that a majority of crashes happen in areas drivers are very familiar with, namely in and around one’s home. 

Lux Solar’s goal is to use their products, which are particularly useful at night, to encourage drivers to remain aware of their surroundings at all times — as if they’re always driving in an unfamiliar setting. By doing this, the brand aims to help people avoid conflicts, which speaks to its lofty but determined zero-crash goal. 

Led by Wael “Maj” Majdalawi, PE, PTOE, a man who’s spent nearly four decades as a traffic engineer, Lux Solar has built its in-road lights to remove much of the natural anxiety that comes with driving for many. With blunt message delivery, these lights allow you to focus on your safety and the safety of those with/and or around you, instead of scrambling to figure out what you need to be doing. 

Part of what inspires Maj and Lux Solar to build and install these in-road lights are the staggering stats surrounding driving. 

Among people ages 5-29, car accidents were the No. 1 cause of death. According to the Association for Safe International Road Travel, 1.35 million people die annually as a result of road crashes, and an additional 15-20 million suffer injuries — many of which result are life-altering.

These facts are inherently troubling, but few people are dedicated to changing it and are OK with keeping the status quo. People in industries equipped to make positive changes often refuse to acknowledge that crashes are both preventable and predictable.

But Lux Solar is different. The company’s mission is “Saving lives we’ll never meet,” proving its passion for bettering the world, one roadway at a time. 

To learn more about Lux Solar’s mission, visit its website or follow its Instagram. On its website, it dives into even more specifics and gives a deep look as to why it’s on a solar venture. Reach out to your Local Government today to find out how you can get in-road lights in your community.

Disclaimer: This is a company press release. No Sangri Today journalist is involved in creation of this content.

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