Instagram's algorithm changed, now such creators will get big benefit

Today there are billions of creators on Meta-owned photo sharing app Instagram who are creating all kinds of content every day. Although Instagram is a photo-sharing app, after the launch of Reels, it has become a short video app. Today you will see reels the most on Instagram.

The fact that those who copy content on Instagram profit more than the original content creators has long been an issue. This issue has now been resolved by Meta. According to Meta, Instagram's algorithm has been modified.

After this algorithm changes on Instagram, genuine and original content creators will get good engagement. Original content will be given more weight by the new algorithm. There is good news for you in this scenario if you also produce your own content instead of copying that of others.

Currently, reposted content on Instagram gets more engagement which causes loss to the original creator of the content. The new algorithm is about to change this. Even if someone has more followers, it will not make any difference. Original content will get better engagement than before.

Instagram has given information about this algorithm through its blog. Instagram has said that the new algorithm will benefit all creators and everyone will get equal opportunity. Now original content will be promoted in recommendations also.

Till now Reels used to rank on the basis of a number of followers and engagement but after the new algorithm, this will not happen. Followers and engagement won't matter. If your content is original then you will definitely get reach and engagement.