Friends Media PR Launches New Creator Studio to Boost Podcasting and Video Content

Friends Studios, the video production division of Friends Media PR, has introduced special packages for the "invisible creators" at affordable rates. Friends Studios is located on the 25th floor of the Wave One Building, a prime location in Noida, and this is the biggest advantage of the studio.

Friends Media works with over 100 national and regional news channels and started this studio for the growth of its multimedia division.

Aman Dwivedi, co-founder and journalist at the agency, says: "Today, everyone is a content creator—me, you, a startup founder, or a normal office-goer. Vlogging has become a lifestyle. We consider video and content creation an integral part of the life of the intelligent Indian. We've kept pricing very affordable so that thoughtful individuals like business leaders, changemakers, and policymakers can join us. Our focus isn't just on typical creators chasing virality. We're looking for the 'invisible creator' who has something to say without filters."

According to Prashant Singh, head of the multimedia wing of Friends Media: “We have set a support amount of ₹25,000 for 10 slots. These 10 slots are so that people who subscribe can demonstrate their commitment. For us, ideas matter more than money. We want intellectuals to come to us, sit, have coffee, think, and express themselves.” According to him, podcasting, getting in front of the camera and sharing your thoughts, helps with personality development. It's like going to the gym—a way to refresh your mind and thoughts. Once you've shot 10 episodes, you'll feel the difference. People will start looking at you in a new light.”

Anushka Sharma, business head of Friends Media, says: “The entire studio initiative has been very exciting. We had no idea how much people enjoy vlogging. Most people feel fulfilled just by speaking their hearts out. There's an indirect ROI as well. This entire process strengthens people's personal and professional profiles. Many are even going viral. But the real ROI is getting the word out to yourself, before the world."

According to AVP, Business Development, Avansha Goyal: "We decided to onboard only 100 creators to prioritize quality. Our team's bandwidth is currently limited to that. We pay special attention to the details like lighting, editing, sound, and post-production experience. Our PR wing grew through word of mouth because we offered the best value at the right price. We want to follow the same model here."

Founded in 2023, Friends Media PR is one of India's fastest-growing B2B PR agencies. The company partners with major media networks such as Zee Media, Times Network, Amar Ujala Group, News 24, TV9 Group, Deccan Herald, Express Group, and Outlook Media. The 50-member team serves clients across a range of sectors, including startups, FMCG, real estate, and tech companies.