China Enforces New Law Requiring Content Creators to Show Credentials on Regulated Topics

Social media platforms allow the creators of content the independence to share information with the public through their channels. In such cases, content creators have often been found to share misinforming data. This spreads misinformation and superstition, leading to confusion and superstition. China has taken strict measures to curb this.

Beginning on October 25, the government in China brought into effect a new law that requires creators to show their qualifications-a degree or license-for them to post content on regulated topics such as health, education, law, or finance. This rule is intended to stop misinformation and prevent users from acting based on fake or misleading advice.

According to reports, platforms like Douyin, Weibo, and Bilibili will now also be responsible for ensuring that the credentials of creators posting content are authentic. They will also be required to ensure that the content cites authentic sources.

Creators will now be required to clearly state when they have obtained information from a study or used AI-generated content in their videos. Furthermore, the Cyber ​​Administration of China (CAC) has also banned hidden advertisements for health products, supplements, and healthy foods.

While the government claims this move is aimed at improving transparency and accuracy, critics consider it a new form of online censorship. They say it could suppress independent voices and limit open debate on social media. This rule comes at a time when influencers are rapidly replacing traditional experts. From health advice to financial guidance, many creators have become 'experts' among their followers even without formal qualifications.