Red FM Ventures in Sports With Red Premier League in Kashmir

The Red Premier League is set to revolutionize the cricket scene in Jammu & Kashmir. The tournament will feature 12 teams, 2 pools, and 37 action-packed matches, making it the largest professional cricket league in the region. RPL promises an exciting mix of players, featuring those from prestigious cricket backgrounds alongside grassroots talents from across the country.

Each team can include up to 4 national-level players and must also feature at least one Under-19 player, ensuring a balance of experience and youth development. Every match will be streamed live on Red FM JK and JK Sports Time so millions of cricket fans across the region and beyond can tune in.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, "We are evolving sports as a core category at Red FM. Especially after the success of the Carrom Street Festival in Kolkata, we are now looking at sports as a powerful platform to connect with audiences beyond the limitations of radio. From podcasts to on-air campaigns, cricket has always been part of our DNA. This is why we are beyond thrilled to launch the Red Premier League, a dedicated sports IP, taking it to a more local level and engaging communities meaningfully. Moreover, after everything Kashmir has been through, its time to introduce something uplifting and unifying: and we believe sports can offer a fresh and positive avenue for the region. We are looking forward to introducing this new exciting chapter to all the sports enthusiasts across the country."

About 93.5 RED FM

Red FM stands out as India's largest radio channel and one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude 'Bajaate Raho!' We are at the core of millennials' hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a 'larger than life experience'. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations nationwide. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the 'station of expression, 'Red FM boasts over 663 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.