mCaffeine launches India’s first powder sunscreen - expands its product base with new-age sunscreen range

On a journey to redefine the beauty & personal care market, mCaffeine once again proved itself to be a customer-first brand with the launch of this innovative, new-age powder sunscreen.

Jul 18, 2022 - 14:20
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mCaffeine launches India’s first powder sunscreen - expands its product base with new-age sunscreen range
mCaffeine launches India’s first powder sunscreen - expands its product base with new-age sunscreen range

World’s largest single-ingredient personal care brand, mCaffeine has launched India’s first-ever powder sunscreen - Coffee Powder Sunscreen. Along with that, the brand has introduced Coffee Sunscreen Lotion. Enriched with the goodness of Coffee & Caffeine, the sunscreens offer up to 8 hours of protection from harmful UVA & UVB rays. mCaffeine's sunscreens are available in four variants two each of powder and lotion sunscreens with SPF 30 PA+++ & SPF 50 PA++, respectively.

 

On a journey to redefine the beauty & personal care market, mCaffeine once again proved itself to be a customer-first brand with the launch of this innovative, new-age powder sunscreen. It is water-resistant and provides a matte finish with its lightweight sheer texture. mCaffeine's powder sunscreen is here to transform how consumers perceive sunscreen.

 

Infused with Caffeine – the entire sunscreen range is Natural, 100% Vegan, PETA Certified, Gender-Neutral and suitable for all skin types. With the festive season on the horizon, mCaffeine has also launched 3 unique sunscreen combos that can be gifted to celebrate special occasions.

 

Commenting on the launch, Tarun Sharma - Co-Founder & CEO - mCaffeine, said, “We at mCaffeine, always try to merge innovation with the needs of our customers. The latest addition to our innovative products is India's First Powder Sunscreen. With this launch, we aspire to meet the rising demand for a daily skincare essential - ‘Sunscreen’. Sunscreens are arguably the most important step of our daily routine and have been on our radar for a very long time; finally, we tick them off our list. This is a gender-neutral product and is suitable for all skin types of any age group plus these are vegan, cruelty-free and PETA-certified. The sunscreen is a fitting output to amplify our reach to the millennial audience and resolve their personal care problems.” 

 

Designed to indulge you in the irresistible aroma of coffee, the newly launched sunscreen range is something you can’t imagine your skincare routine without. The brand seeks to revolutionize the personal care space by the addition of ‘Sunscreen’ in their already popular Caffeinated range of products that millennials swear by.

 

Sunscreen Range - Singles 

 

  • Coffee Powder Sunscreen SPF 30 PA+++

Guard your skin with India’s first powder sunscreen!

Packed with the goodness of Caffeine, Kaolin Clay, and Natural sunscreen agents: Almond oil & Vitamin E, this sunscreen is the highlight of the sunscreen range. An effective blend of Coffee and Caffeine, the Coffee Powder Sunscreen SPF 30 PA+++ protects your skin from UV damage for up to 8 hours* and offers a natural sheer finish. Wear alone or over makeup, the built-in brush guarantees smooth and even application.

 

USP: UV damage repair | Oil-free & ultra soft skin | Natural sunscreen agents

 

  • Coffee Powder Sunscreen SPF 50 PA+++

Protect your skin with India’s first powder sunscreen!

Packed with the goodness of caffeine, Kaolin Clay, and Natural sunscreen agents: Almond oil & Vitamin E, this sunscreen is the highlight of the sunscreen range. It has a stronger SPF 50 PA+++ and offers advanced sun protection. An effective blend of Coffee and Caffeine, the Coffee Powder Sunscreen SPF 50 PA+++ protects your skin from UV damage for up to 8 hours* and offers a natural sheer finish. Wear alone or over makeup, the built-in brush guarantees smooth and even application.

 

USP: UV damage repair | Oil-free & ultra soft skin | Natural sunscreen agents

 

  • Coffee Sunscreen Lotion SPF 30 PA++

Go out and have some fun in the sun! The sunscreen is loaded with powerful ingredients such as Coffee, Caffeine, Pro Vitamin B5, Shea Butter, Hyaluronic Acid and Vitamin B3. With a lightweight & non-greasy formula, Coffee Sunscreen Lotion SPF 50 PA++ controls oil, hydrates your skin and gives it a soft, mattifying finish.

 

USP: UV Damage Repair & Protection | Lightweight & Non-Greasy formula | Hydration & Oil control

 

  • Coffee Sunscreen Lotion SPF 50 PA++

Step out & face the sun! Sunscreen Lotion SPF 50 PA++ has a stronger SPF and offers more protection against the sun for up to 8 hours. The sunscreen is loaded with powerful ingredients such as Coffee, Caffeine, Pro Vitamin B5, Shea Butter, Hyaluronic Acid and Vitamin B3. With a lightweight & non-greasy formula, Coffee Sunscreen Lotion SPF 50 PA++ controls oil, hydrates your skin and gives it a soft, mattifying finish.

 

USP: UV Damage Repair & Protection | Lightweight & Non-Greasy formula | Hydration & Oil control

 

Combos

 

  • Daily Coffee Sun Protection SPF 50 PA+++ Duo

Engage yourself in an indulgent and addictive Caffeinated affair. This combo comprises Coffee Face Wash along with the Coffee Sunscreen Lotion SPF 50 PA+++. Enriched with the benefits of coffee, the combo cleanses and offers sun protection.

 

USP: Deeply cleanses | Protects & repairs UV damage| Hydrates & controls oil

 

  • Pollution & Sun Protection SPF 50 PA++ Coffee Regime

This Caffeinating skin care kit comes with Coffee Face Wash, Coffee Face Scrub & Coffee Sunscreen Lotion SPF 50 PA+++. Crafted to take care of daily essential skincare, this kit cleanses and exfoliates the skin. It also protects your skin from harmful UV rays.

 

USP: Deeply Cleanses | Removes Tan | Protects & Repairs UV Damage

 

  • Coffee Cleanse & Protect SPF 50 PA+++ Routine

With the hero product of the sunscreen range - Coffee Powder Sunscreen SPF 50 PA+++, this combo also has Coffee Face Wash. A must-have combo, Coffee Cleanse & Protect SPF 50 PA+++ Routine is your go-to for deep skin cleansing and effective sun protection.

 

USP: Deeply cleanses | Repairs UV damage | Oil-free & ultra soft skin

 

Natural & 100% Vegan, Cruelty-free & PETA Certified, their products are free from SLS and Paraben, FDA-approved, and dermatologically tested. With a range of refreshing caffeinated products, mCaffeine has created a unique niche for itself in the personal care industry. 

Junja Choudhary He is an Editor in Chief, News Personality and Factchecker. 7 Years experience in Print and Digital Journalism.