Adidas signed a deal of 4062 crores with this football club, partnership till 2037

Italian football club Juventus has extended its technical partnership till June 2037 with German sports apparel company Adidas. Adidas has signed a deal of 408 million euros (about Rs 4062 crore) with Juventus for this.

This new contract between the two parties will be effective from the 2027-2028 season and will cover all Juventus teams till the end of the 2036-2037 season. The deal will not include any additional royalties or performance bonuses. Juventus CEO Maurizio Scanavino said: "We are proud of this renewal and it is a testament to the collaboration between two great companies."

Sam Handy, General Manager of adidas Football, said: "We are delighted to extend our partnership with Italian football's most successful club for another 10 years."

Juventus has won the Italian league title more times than any other rival club. Juventus and Adidas first partnered in the 2015-2016 season.