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Amazon working on new AI smartphone after Amazon Fire Phone failure
Amazon launched its first smartphone, the Amazon Fire Phone, in 2014. However, its production was discontinued within a year. Now, it has been reported that the company is working on a new phone.
The company had released its first smartphone, the Amazon Fire Phone, back in 2014, but production was halted after just a year. However, reports have now come out indicating the company is working on producing a new smartphone. This new smartphone may help users stay connected through the company’s voice assistant, Alexa. According to reports, it will have built-in artificial intelligence (AI) capabilities, with Alexa likely playing a key role. The project is reportedly being led by a year-old group within Amazon's device unit, called ZeroOne. This new handset is inspired by the minimalist Light Phone.
Citing four unnamed sources, Reuters reports that Amazon is working on a new smartphone, which is being developed within the company as part of a project called "Transformer." The project is being led by the Devices and Services unit and is envisioned as a personalized mobile device that can sync with Alexa. This voice assistant will serve as a constant touchpoint between Amazon and its users throughout the day.
According to reports, the Transformer project is part of a long-held vision by Jeff Bezos. Under this vision, he wanted to create an "ubiquitous, voice-operated computing assistant" similar to the voice-controlled computers featured in the science fiction series Star Trek. Bezos reportedly envisioned a smartphone focused primarily on shopping; it could compete with Apple by offering fast shipping and discounts through Amazon Prime membership.
