Hungover: India’s first tailor for T-Shirts – home delivers custom fit, responsibly made, luxury tees for men
New Delhi (India), August 14: Hungover, brings the tradition and precision of tailored fits to daily wear tees. Founded by fashion industry veteran, Gaurav Goenka, the men’s luxury T-shirt company allows discerning buyers to follow just five easy steps to place orders for custom fit tees online or by phone. This includes: first, picking [...]

New Delhi (India), August 14: Hungover, brings the tradition and precision of tailored fits to daily wear tees. Founded by fashion industry veteran, Gaurav Goenka, the men’s luxury T-shirt company allows discerning buyers to follow just five easy steps to place orders for custom fit tees online or by phone.
This includes: first, picking a colour and style. Second, choosing a generic size (i.e., extra large, medium, small and so on) that the customer would typically choose when buying a ready-made T-shirt. Hungover then ships the customer a trial tee with a measuring tape and measuring card. The customer can then adjust specific aspects of the tee (shoulders, neck, sleeve width or length) to generate their own sizes according to their individual comfort and choice. The new measurements are submitted via a text message and Hungover begins production on the final tee – the perfect fit.
The final tees are meticulously cut using proprietary technology and made using 100% premium locally sourced cotton that is exceptionally breathable and long-lasting. Hungover’s made-to-order model also reinvents conventionally wasteful fashion manufacturing through: