Timeless Artistry, New Address: Kosala by Hindalco Launches its First Flagship Store in New Delhi

L–R: Satish Pai, MD, Hindalco Industries Ltd; actor Yami Gautam Dhar; Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development;  Saurabh Khedekar, CEO Alumina Business, Hindalco Industries Ltd & Director, Kosala Foundation, and  Neeta Shah - CEO Kosala at inauguration of Kosala Boutique in Delhi

Kosala was launched in 2021 to restore and expand the indigenous Kosa silk craft of the Dewangan community. Today, Kosala reached a key milestone with the launch of its first flagship store. The boutique was inaugurated by Mrs. Rajashree Birla, Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development, in the presence of Mr. Satish Pai, Managing Director of Hindalco Industries Limited, Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation with actor Ms. Yami Gautam Dhar marking the occasion.

Speaking at the launch, Mrs. Rajashree Birla- Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development said, “Kosala reflects our deep commitment to trusteeship, nurturing communities while preserving India’s rich cultural heritage. By revitalising the art of Kosa silk, we are empowering artisan families, especially women, with sustainable livelihoods and renewed pride in their craft. This store serves as a bridge between rural skill and global appreciation.”

Kosala’s impact at the grassroots level has been measurable and transformative. In FY25, 31 weaver families secured full-time engagement, while 130 artisans were employed across pre-loom and post-loom processes, strengthening integration across the value chain. Full-time weavers now benefit from assured year-round engagement, resulting in a 63% increase in income, significantly enriching their livelihoods. During the year, 379 artisans were engaged and 100 were newly skilled, reinforcing household stability and enabling the Dewangan community to move forward with renewed confidence and dignity. Since its inception, Kosala has empowered over 700 artisans, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.

Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation, said, “Kosala is anchored in two core beliefs, reviving the indigenous legacy of Kosa silk and restoring economic dignity, recognition, and continuous skill advancement to its original custodians, the Dewangan community. This store is not merely a retail milestone; it reaffirms our long-term commitment to strengthening the artisan ecosystem and enabling weaver families to thrive with pride and purpose.

We continue to prioritise the well-being of artisans and their families by extending individual life insurance coverage, expanding structured training to bring more weavers into the fold, and reimagining Kosa through a thoughtful blend of time-honoured techniques and consciously designed collections for the modern consumer.”

Capacity-building initiatives include training 25 rural youth in professional natural colour dyeing; providing sewing and embroidery skills to 100 women in partnership with the International Labour Organization and the Foundation for MSME Clusters; certifying 50 Dewangan women in Kosa reeling; and offering advanced weaving training to 25 artisans through the Weavers’ Service Centre, Raigarh. In 2024, Kosala introduced the Kosala Artisan Shilp Unnati Yojana, instituting annual recognition and incentive structures for master weavers.

Kosala was instituted as part of Hindalco’s sustainable mining initiatives in Chhattisgarh. Over the years we have built a scalable rural enterprise model that integrates market access, skill development and infrastructure investment positioning heritage textiles within a sustainable luxury framework while delivering measurable economic outcomes at the grassroots level.

About Hindalco Industries Limited

Hindalco Industries Limited is the metals flagship company of the Aditya Birla Group. A $28 billion metals powerhouse, Hindalco is the world’s largest aluminium company by revenues, and the world’s second largest Copper rods manufacturer (outside China). Hindalco operates across the value chain, from bauxite mining, alumina refining, coal mining, captive power plants and aluminium smelting to downstream rolling, extrusions, and foils. Along with its subsidiary Novelis, Hindalco is the global leader in flat rolled products and the world’s largest recycler of aluminium.

Hindalco is India’s largest copper producer, serving more than half the country’s copper requirements. Its copper facility in Gujarat, India, comprises a world-class copper smelter and refinery complex, downstream facilities, and a captive jetty. Hindalco’s global footprint spans 48 manufacturing units across 10 countries. Hindalco has been ranked the world’s most sustainable aluminium company in the Dow Jones Sustainability Indices (DJSI) for six consecutive years– 2020, 2021, 2022, 2023, 2024 and 2025.

About Kosala

Kosala is a social enterprise initiative by Hindalco Industries Limited, the metals flagship of the Aditya Birla Group, launched to revive and advance the ancient Kosa silk craft of the Dewangan community in Chhattisgarh. Conceptualised in association with Xynteo Vikaasa, a multi-stakeholder coalition working to build sustainable growth models, Kosala blends heritage with innovation to preserve a 5,000-year-old art form while strengthening the economic resilience of artisan communities. Kosala, which supports craftsmen in weaving, reeling, and dyeing, prioritizes the development of sustainable livelihoods, women's empowerment, skill enhancement, and access to international markets. Since its inception, Kosala has empowered over 700 artisans across Chhattisgarh, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.