SHARKNINJA LAUNCHES THEIR FIRST CAMPAIGN IN INDIA WITH ANANYA PANDAY AND CHUNKY PANDAY
BENGALURU, INDIA (04 July, 2026) : SharkNinja APAC has unveiled its first local marketing campaign in India featuring Bollywood father-daugh...
BENGALURU, INDIA (04 July, 2026) : SharkNinja APAC has unveiled its first local marketing campaign in India featuring Bollywood father-daughter duo Ananya Panday and Chunky Panday. The multi-phase campaign introduces the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker from Ninja, America’s No. 1 Small Kitchen Appliance Brand*, staying true to the brand’s philosophy of solving real-world problems that others miss.
Built around the Pandays’ natural chemistry, the campaign uses familiar household tensions to bring Ninja’s problem-solving innovation closer to Indian consumers. For the Ninja Blast Portable Blender, the brand deployed a two-phase teaser playing on Ananya being “tired of chunky,” shifting the conversation from social buzz to the uneven output and fuss of bulky blenders, before revealing the power and convenience of on-the-go blending. For the Ninja Combi 14-in-1 Multicooker, Chunky turns into a “Cooking Ninja,” surprising Ananya with a variety of dishes, from samosas and cake to dhoklas and idlis, all cooked in one versatile appliance.
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