Building on a successful debut last year, Oriflame’s presence at Cannes reflects the brand’s long-standing belief that beauty is a powerful tool for confidence, creativity and opportunity, while reinforcing its connection with global conversations around culture, storytelling and self-expression.
Rooted in its social selling model and global community of Beauty Entrepreneurs, Oriflame’s Glam Studio brings together talent, artists and storytellers during one of the world’s most influential cultural moments.
The Glam Studio will welcome guests throughout the festival for bespoke hair and make-up experiences crafted by an international team of artists ahead of red-carpet appearances and gala premieres.
The Glam Studio experience includes:
● Makeup Studio offering professional makeup services from Oriflame’s award-winning product range
● Hairstyle Studio providing tailored hair styling for festival appearances
● Relax Zone designed as a quiet space to unwind and prepare before events
● Oriflame Products Zone showcasing key beauty collections, including the recently
launched Top Scents fragrance range, developed in exclusive collaboration with Givaudan’s Perfumery School in Paris
The studio reflects Oriflame’s expertise in beauty and self-expression, combining professional artistry with products developed through decades of innovation and research.
For Oriflame, Cannes represents more than a festival presence. It is an opportunity to bring together beauty, creativity and entrepreneurship through a global platform that connects with media, creators and entertainment communities from around the world.
Elena Degtyareva, Chief Marketing Officer, Oriflame, says, “Cannes is a global celebration of storytelling and self-expression, which makes it a natural fit for Oriflame. With our Glam Studio, we’re proud to support talent at one of their most visible moments, while showcasing the creativity, craftsmanship and entrepreneurial spirit that defines our brand. Our return to Cannes also reflects how Oriflame continues to connect beauty with culture, confidence and individuality through global platforms and experiences.”
“Global cultural platforms like Cannes are becoming increasingly important for brands to engage with consumers through storytelling, creativity and shared experiences, for us, the Glam Studio is not just about beauty services, but about creating meaningful cultural connections that align with Oriflame’s values of self-expression, confidence and entrepreneurship across markets.,” said Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame.
“Cannes brings together conversations around beauty, fashion, film and culture on a global stage, making it an exciting platform for brands today. For Oriflame, the Glam Studio is a way to participate in these moments while connecting with creators, media and audiences through experiences rooted in beauty and self-expression,” said Abhishek Chakraborty, Head of Brand Communication, Digital and Public Relations at Oriflame India.
Oriflame Indonesia
This year, the moment becomes even more meaningful for Oriflame Indonesia, as Indonesian filmmaker Kamila Andini, director of Empat Musim Pertiwi / Four Seasons in Java, a film supported by Oriflame Indonesia as part of its 2026 marketing strategy has been selected by the Red Sea Film Foundation as the only Asian representative in the Women in Cinema Spotlight program at the festival.
Four Seasons in Java by Kamila Andini will be presented as a case study exploring the behind-the-scenes journey of its international production at Marche du Film.
Her presence highlights the growing global recognition of women filmmakers and reinforces the importance of women’s voices in shaping cultural narratives through cinema. For Oriflame, this moment creates a stronger connection between the brand’s global presence in Cannes and its local commitment to supporting storytelling, creativity and women’s empowerment through meaningful cultural collaborations.
Building on a Strong 2025 Presence
Oriflame’s return to Cannes follows a successful first presence at the 2025 Cannes Film Festival, where the brand’s Glam Studio welcomed a number of recognised international talents from the worlds of film, fashion and digital culture.
Among those who visited the Oriflame Glam Studio last year were: Jessica Mercedes, Preity Zinta, Zarina Yeva, Hofit Golan, Maria Lisowski, Patricia Contreras and Dorota “Goldpoint”. Their visits helped establish the Oriflame Glam Studio as a recognised beauty destination on the Croisette and generated strong international media interest around the brand’s Cannes activation.
Press Conference at Palais Miramar
As part of its Cannes programme, Oriflame will host a dedicated press conference at Palais Miramar on Sunday, 17 May 2026. The event will bring together international beauty, lifestyle and fashion media to present Oriflame’s Cannes activation, highlight key product stories including the official launch of two new Top Scents fragrances, and share insights into the brand’s broader vision and upcoming initiatives. Attendance is by invitation.
About Oriflame
Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in over 60 markets, the company offers a wide portfolio of innovative, high quality and sustainable beauty and wellbeing products.
Built on a social selling model, Oriflame supports a global community of approximately 3 million Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty. Oriflame has been recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.
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