AVAA Wellness Expands into the Premium Wellness Market with the Launch of ‘Sadhya Studio’

Founded under the leadership of Neha Kapur, Sadhya Studio has been conceptualized as a premium wellness and mindful movement brand focused on alignment, mobility, recovery, movement quality, and sustainable lifestyle practices.

The brand aims to bridge the gap between fitness and holistic well-being by combining Yoga, Pilates, breathwork, recovery practices, and nutrition-led experiences under one integrated platform.

Reflecting on the launch, CEO Neha Kapur said, “Sadhya was created with the vision of building a wellness space that goes beyond conventional fitness. Our focus is on helping people build sustainable wellness habits through mindful movement, recovery, mobility, and community-driven experiences. The response we received at the launch reinforces the growing demand for structured and premium wellness experiences in India.”

The venture is being developed in strategic collaboration with ARC, led by Puneet Dhingra and Narender Kumar, who are overseeing the brand’s strategic growth, operational systems, and expansion roadmap.

Speaking about the brand’s long-term vision, Puneet Dhingra, Co founder, ARC, said, “The idea behind Sadhya is to build a scalable wellness brand that combines premium experiences with strong systems and operational consistency. We are focused on creating a structured wellness ecosystem that can evolve sustainably across multiple markets while maintaining a high-quality member experience.”

Built around the philosophy of “Alignment, Form & Movement,” Sadhya Studio will offer Yoga, Mat Pilates, Reformer Pilates, Mobility & Stretch Sessions, Breathwork & Recovery Practices, personalized wellness programs, and bespoke wellness café experiences focused on clean nutrition and mindful living.

Further elaborating on the concept, Narender Kumar, Co-founder ARC said, “Sadhya has been envisioned as much more than a Yoga or Pilates studio. The idea is to create a premium wellness ecosystem where movement, recovery, nutrition, and mindful living come together seamlessly. We believe the future of wellness lies in experience-driven, community-focused spaces that genuinely prioritize the member journey. Through Sadhya, we aim to build a brand that sets new benchmarks in the wellness and recovery space across India.”

Backed by ARC’s operational and growth expertise, Sadhya Studio is being built as a systems-led wellness brand with a strong focus on scalability, operational ease, standardized processes, and long-term business sustainability, creating a strong foundation for future expansion and partner growth.

As part of its expansion plans, two Sadhya Studios are already under development and are expected to launch in the coming months.

About Sadhya Studio

Sadhya Studio is a modern wellness brand built around structure, balance, and mindful movement. Rooted in the philosophy of intentional growth, Sadhya brings together Yoga, Pilates, mobility, recovery, and wellness-focused lifestyle experiences into one integrated ecosystem.