Habuild Survey Reveals 6 in 10 Mothers Need Structured Support, Prioritise Health Only After 45

Key findings from the Habuild survey include:

• Over 60% of respondents are aged 45 and above, indicating that many women begin prioritising their health only later in life

• Nearly 59% of mothers said structured health programs would motivate them to take their health more seriously

• A significant proportion also highlighted the need for expert guidance and community support to stay consistent with their health goals

These insights underline a crucial reality: while awareness around health is increasing, mothers often delay prioritising their own well-being due to years of focusing on family responsibilities.

This also highlights a larger systemic gap—while mothers are expected to be primary caregivers, there is limited access to structured, credible, and sustained health support tailored to their needs.

Saurabh Bothra, Co-founder, Habuild

Commenting on the findings, Saurabh Bothra, Co-founder, Habuild, said, "For far too long, mothers have been conditioned to put their own well-being on the backseat while caring for everyone else. What we’re witnessing now is a powerful shift—mothers want to prioritise their health, but they need the right structure, guidance, and community to make that sustainable. At Habuild, we believe that when you empower a mother to take care of herself, you’re strengthening the entire family ecosystem. It’s time we move from simply acknowledging mothers to actively enabling their well-being."

As preventive healthcare gains importance, the findings call for a shift in how maternal well-being is approached—not just as an individual responsibility, but as a shared priority for families, communities, and healthcare providers.

For more information, please visit habuild.in.