Axis Max Life launches BSE 500 Dividend Leaders 50 Index Fund to drive long-term, dividend-led wealth creation

Sachin Bajaj, Executive Vice President and Chief Investments Officer, Axis Max Life, said, “High-dividend-yielding companies offer a compelling combination of stability and growth. By targeting such companies, this fund aims to generate steady returns while capturing growth potential in evolving market conditions. The Axis Max Life BSE 500 Dividend Leaders 50 Index Fund empowers customers to benefit from the performance of financially resilient companies that consistently reward shareholders. This fund strengthens our passive investment suite, enabling customers to combine the potential of market-linked returns with the protection of life cover, a proposition uniquely positioned for long-term wealth creation.”

The Axis Max Life BSE 500 Dividend Leaders 50 Index Fund seeks to benefit from the performance of financially sound, high-dividend-yield companies. The fund’s transparent, rules-based structure makes it ideal for customers who value consistent, data-driven portfolio construction.

The launch extends Axis Max Life’s portfolio of factor-based passive funds, including the BSE 500 Value 50 Index Fund, Nifty 500 Multi-Factor 50 Index Fund, and Sustainable Wealth 50 Index Fund, offering customers a robust, data-backed approach to diversified equity investing.

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. 

Axis Max Life has recently transitioned to a new domain https://www.axismaxlife.com as part of its rebranding exercise. This migration has no impact on existing policyholders who will continue to receive all policy benefits and services as earlier.