Zee & Give India launch ‘Born to Shine’ scholarship to give wings to young art prodigies

Mumbai (Maharashtra) [India], May 12: It’s never easy to excavate diamonds out of coal mines. In a country of 1.3 billion people, spotting young talent and nurturing it is equally difficult. This is where Zee CSR along with Give India has come together for ‘Born to Shine’ initiative — a launchpad for talented budding child artists. The initiative seeks to make a difference by recognising young talent in Indian art forms and providing scholarships to help them shine. The scholarship is a way of empowering girls and attempting to revive Indian art forms.

India, as a country, offers abundant talent especially when it comes to myriad art forms, but very rarely are these talents recognised and honoured. This has led to a fall in number of artisans in various art forms as there is a lack of motivation among artists who are apprehensive about nurturing their talent with limited means. Born to Shine aims to break these barriers and also help young girls realise their ambitions of emerging as India’s next generation role models. We want to ensure that child prodigies get the complete care and attention they deserve to be able to achieve their fullest potential.

Through Born to Shine, we are not just offering scholarships but also creating an ecosystem where we can identify, nurture and guide child prodigies to success. Zee has always been focused on creating the extraordinary and in joining hands with Give India, we have now got a chance to nurture and mentor extraordinary talent.

Who can apply?