Superstar-Supermom Nayanthara & Renowned Tamil Director Vignesh launch Navalac Cereal for Toddlers
"The Divine Foods," fast growing D2C food startup, founded by Kiru Maikapillai in 2019 has now entered the baby food segment with Navalac product. Made with 9 millets, Navalac cereal is an ideal health food for toddlers. The product is priced around Rs.300 making it both affordable and easy to use for new moms. The Divine Foods Founder Kiru Maikapillai...
"The Divine Foods," fast growing D2C food startup, founded by Kiru Maikapillai in 2019 has now entered the baby food segment with Navalac product. Made with 9 millets, Navalac cereal is an ideal health food for toddlers. The product is priced around Rs.300 making it both affordable and easy to use for new moms.
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The Divine Foods Founder Kiru Maikapillai (L) and Navalac product (R)
Indian D2C market is growing exponentially and as per industry estimates, it is expected to reach a market size of $100 Bn by 2025, and baby food & infant formula market is expected to reach $ 6.2 billion in the same year. Paruthi Paal from 'The Divine Foods' is already a super hit in Indian markets with more than 1.5 lakh regular consumers.
