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Sony Music Publishing Renews Exclusive Global Deal with India’s Tips Music
The multi-year partnership agreement adds YouTube Publishing New Delhi [India], March 10 : Tips Music Ltd and Sony Music Publishing today announced an expansion of their successful global publishing partnership by adding YouTube (worldwide, excluding India) as a key platform, for international publishing exploitation of Tips Music’s vast catalogue. This strategic renewal reinforces both companies’ […]
The multi-year partnership agreement adds YouTube Publishing
New Delhi [India], March 10 : Tips Music Ltd and Sony Music Publishing today announced an expansion of their successful global publishing partnership by adding YouTube (worldwide, excluding India) as a key platform, for international publishing exploitation of Tips Music’s vast catalogue.
This strategic renewal reinforces both companies’ commitment to amplifying the global presence of Indian music, particularly as Bollywood soundtracks continue to gain momentum in international markets. The deal encompasses administration, synchronization, and expanded promotion of Tips Music’s rich repertoire across global digital platforms.
Guy Henderson, President, International said: _“We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips with their continued growth and success around the world”
Kumar Taurani, Managing Director of Tips Music Ltd, commented: _”Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding YouTube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide”
