Rootfor.xyz is revolutionising fandom in Indian cinema through the auction of collectibles from Malaikottai Vaaliban

New Delhi (India), April 28: Malaikottai Vaaliban’s highly anticipated first look poster was recently revealed on April 14th by Shri Mohanlal & Lijo Jose Pellissery, giving fans a chance to see the character in its entirety for the very first time. The excitement did not end there, as fans worldwide had the opportunity to participate in an auction to own 25 limited-edition autographed metal posters. The poster, autographed by Sri Mohanlal and Lijo Jose Pellissery, was highly coveted, with bids received from over 30 countries. Super fans from all over the world competed in the auction over five days & the winners will receive the poster along with an NFT on rootfor.xyz from the production house.

“This marks the beginning of a new era for passionate movie fans to collect authentic movie memorabilia and for film-makers to connect with their audiences. Century Films, Max Labs and John & Mary Creatives are excited to introduce this game-changing initiative for the first time in the Malayalam film industry. The rarity, authenticity & innovative use of cutting-edge technology will make these collectibles truly unique and increase in value over time for being the first of its kind.” – Achu Baby John, Producer John & Mary Productions

“We’re excited to partner with the biggest names in the entertainment industry and release iconic collectibles for super-fans to collect. More such collectibles & augmented reality(AR) experiences from Malaikottai Vaaliban will soon go live on the platform, giving fans a unique way to own & engage with the movie” – Ashik Rahman, COO & Co-founder @ Rootfor.xyz

Rootfor.xyz is partnering with numerous production houses from all over India to offer fans a chance to own a piece of history that is unalterable and transparent on the blockchain. Root’s unique take on phygital collectibles is positioned so as to onboard larger audiences onto the blockchain. A dedicated NFT & collectibles marketplace for cinema and sports in India has the potential to exceed a value of USD 1 billion, as per Deloitte’s reports.