.jpg)
NH Studioz Paves the Way for Doordarshan’s Grand Revival, Embarks on a New Chapter of Content Synergy
Mumbai (Maharashtra) [India], October 17: NH Studioz, one of India’s premier content houses with a colossal copyright library of over 2500+ feature films, has been awarded the tender and entered into a landmark agreement with Doordarshan (DD), India’s pioneering and most widely watched television channel. In a significant move that marks a new era of content synergy, [...]
Mumbai (Maharashtra) [India], October 17: NH Studioz, one of India’s premier content houses with a colossal copyright library of over 2500+ feature films, has been awarded the tender and entered into a landmark agreement with Doordarshan (DD), India’s pioneering and most widely watched television channel. In a significant move that marks a new era of content synergy, NH Studioz has leased slots on DD for a two-year period, taking complete ownership of Daily Afternoon slots from 1pm to 4pm and Weekend Prime time slots from 8pm onwards. They will be taking care of the entire Programming, Advertising Sales, Marketing, and Promotions.
The agreement includes exclusive programming, advertising sales, marketing, and promotional responsibilities. Doordarshan, with its historical significance as India’s first and oldest television channel, boasts an unparalleled reach. The channel’s cultural impact, strategic placement on all platforms, government partnership, and emotional connect with viewers from diverse demographics make it the ideal platform for NH Studioz to expand its reach and engage with audiences nationwide.
Shreyans Hirawat, Director of NH Studioz, expressed his enthusiasm for the collaboration, stating, “This partnership with Doordarshan represents a historic moment for NH Studioz. We are excited to bring our extensive content library and programming expertise to DD’s platform, and we look forward to providing captivating entertainment to viewers across the nation.”
